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Free Press receives prestigious Polk Award

- Free Press Staff Report -- Monday, February 24, 2003

Burlington Free Press reporters Stephen Kiernan and Cadence Mertz have won a prestigious George Polk Award for medical reporting in 2002. The award will be formally announced today by Long Island University, which administers the Polk Awards.

The Burlington Free Press is one of 14 recipients of this year's Polk awards. Others include: The New York Times, The Boston Globe, The New Republic, The New Yorker, The Los Angeles Times, The Louisville Courier Journal and The Wall Street Journal.

The award cited Kiernan for his work in exposing tragic flaws in the regulation of Vermont doctors and Mertz for her reporting on the scandal surrounding the Renaissance expansion project at Fletcher Allen Health Care.

Sidney Offit, curator of the awards, said Friday that the judges were "impressed" with the work of the Free Press. "We thought it was ingenious reporting at a level that affected the community. Their work led to positive results. ... Their stories excelled in a very competitive arena."

Kiernan's work included a four-part series published in December 2001 that showed -- through the tragic story of one patient -- how one doctor had kept his license despite repeated medical errors.

That series, and subsequent reporting of other cases involving poor physician care, helped spur new legislation that reformed how Vermont doctors are regulated. The new law also will provide Vermont medical consumers with information about their doctors' records of performance.

Much of Kiernan's work was based on records obtained by the State Public Records Act and on extensive reporting that filled in the gaps in those documents.

Mertz was cited for her extensive work on the unfolding scandal at Fletcher Allen. Her reporting included revelations on how the hospital's top administrators had misled the public and regulators. Some of her work prompted public outcry and dramatic changes at the hospital.

Her coverage ranged from deadline reports to an in-depth re-creation of how the scandal occurred.

Kiernan has been with the Free Press for 13 years and has held a variety of positions including business editor and editorial page editor. He became special projects writer in 2001. He is a graduate of Middlebury College and has master's degrees from Johns Hopkins University and the University of Iowa Writers Workshop. His initial series on doctor regulation won the 2002 Brechner Freedom of Information Award from the University of Florida.

Mertz came to the Free Press in 2000 from the Laredo Morning Times. She is a graduate of Princeton University.

The annual George Polk Award was established in 1949 to memorialize Polk, a CBS correspondent slain covering a civil war in Greece. The award has become one of the most respected awards in the journalism field.

Among the individual recipients of the award over the years: Russell Baker, Bill Moyers, Harrison Salisbury, Walter Cronkite, Seymour Hersch, Red Smith, Joseph Lelyveld, Edward R. Murrow, Roger Angell, I. F. Stone and Jimmy Breslin.
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WVNY spikes ailing newscast

- By Leslie Wright -- Free Press Staff Writer

WVNY-Channel 22 is pulling the plug on local news coverage, Four years after a major remake.

The ABC affiliate struggled to win a slice of the local news market and never managed to wrestle more than a single-digit share of the market from local stations WPTZ-Channel 5 in Plattsburgh, N.Y., and WCAX-Channel 3 in South Burlington.

The South Burlington based station's 25 reporters, anchors and producers were told Tuesday that their last newscast would be Friday evening at 11, said Erik Storck, general manager. He would not reveal the details of the employee severance package.

Employees are employed through Sunday.

The station will remain on the air with regular programming and national network news.

"We had a very good product. We were going up against two 45-year-old behemoths," said Eric Greene, who anchored the newscast. "We saw our influence on them."

A revamped and modernized Channel 22 news was introduced in August 1999 after owner Straightline Communications of Connecticut invested almost $2 million for the new format including new cameras, equipment and a new set. Greene was imported from big city market Cleveland.

The station offered news cut-ins to the "Good Morning America" show and a half-hour newscast at 6 p.m. and 11 p.m.

"Our approach was we wanted to bring in a fast-paced, very video-oriented, news-you-can-use type situation," Storck said.

The young, aggressive reporters and bold presentation was intended to set the station apart from the two more established stations. The budget for local news accounted for about one-third of the station's total budget, Storck said.

"We ended up being in the very low single digit ratings. We got a little piece of the pie, but after four years it just wasn't going to work economically," Storck said.

Advertising was not closing the gap to pay for the news, he said.

"In today's economies, oftentimes the cost of the news could exceed the revenue of the news, but it adds value in other areas," Storck said. "In this case the spread was just too great."

Channel 22 was moving into a broadcast market with two well-rooted stations with more power to reach more viewers, Storck said. On top of that, Vermonters don't watch television as much as people elsewhere in the country, and they proved to be slow to change their viewing habits, he said.

"People here grew up on CAX," Storck said.

In addition, the economy started to sour about a year after the station revamped the local news format, he said.

Asked if the station was for sale, Storck said, "Our investors are always looking for other opportunities or deals if approached."

Losing a local news outlet is never good for the community, said Traci Griffith, assistant professor of journalism and mass communication at St. Michael's College in Colchester.

"The problem with losing even a small player in a small market is now the diversity of voices that should be out there isn't there," Griffith said. "You would see stories (on Channel 22) that you would not necessarily see on the other stations."

Greene delivered the news to viewers at the end of the 6 p.m. newscast Tuesday. He told viewers to stay tuned for "a pretty huge announcement, at least I think so" before the newscast's last commercial break.

When the break was over, Greene said: "It is with deep regret tonight that we must tell you after four years that WVNY will be ending its news operation. ... Speaking for all of us, allow me to thank you for your support over the last four years. Our last newscast will be this Friday night at 11."
Contact Leslie Wright at 660-1841 or lwright@bfp.burlingtonfreepress.com
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