In an effort to win more viewers, the area's NBC television
affiliate launched a 5 p.m. newscast this week.... WPTZ/NewsChannel 5 hopes to capture more viewers by beating WCAX, Channel 3, and WVNY, Channel 22, to the airwaves with the earliest evening news program, said news director Andy Wormser.
Among the three stations, WPTZ ranks second for the 6 p.m. news and first for the 11 p.m. news, according to Neilsen Media Research. WCAX has the top ranking for the 6 p.m. news.
Neither WCAX, the CBS affiliate, nor WVNY, the ABC affiliate, has plans to change its format. In addition to morning and noon news, WCAX produces a one-hour newscast at 6 p.m. and a half- hour newscast at 11 p.m. WVNY has morning news cut-ins to the Good Morning America show and a half-hour newscast at 6 and 11 p.m.
... Peter Martin, general manager of WCAX, said his station plans no changes in format. The one-hour news show at 6 p.m. is unusual in a market the size of Burlington's. The one-hour newscast started in 1968, Martin said.(Link number 154 was added on 21-Sep-2002 and has had 18 hits. The source of this resource was found at
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