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Guidelines for Church Street Marketplace

 

TABLE OF CONTENTS

1. Banners
2. Bicycle Riding
3. Burlington Business Association
4. Canopies
5. Commission
6. Committees
7. Common Area Fees
8. Deliveries
9. District
10. Donations By The Marketplace To Others
11. Electricity
12. Extensions Into The Public Rightofway (Permanent)
13. Flags
14. Games
15. Gateways
16. Gifts To Marketplace Employees And/Or Commission
17. Grants
18. Information Kiosks
19. LogoUse Of
20. Marketing Plan
21. Marketplace news and merchant meeting minutes
22. Marketplace Merchant Vending
23. Obstruction Of The Sidewalk
24. Office Hours
25. Parking
26. Persons or Organizations Wishing to Set up a Booth for a Noncommercial Purpose
27. Political Candidates
28. PermitsOther
29. Police, Security
30. Pedestrian RightOfWay
31. Rollerskating/Rollerblading
32. Sidewalk Cafe
33. Signs
34. Street Entertainers
35. Vendors/Vending

What "Marketplace Guidelines" Is All About

Marketplace Guidelines contains an alphabetical listing of items relating to the Marketplace. Included is everything from how to receive permission to park on Church Street to what the various Marketplace committees are intended to do. The authority (whether it is a City Ordinance or a Marketplace Commission resolution) for each item is also included. Pages are updated each year. Questions? Call the Marketplace office at 8631648.

The Guidelines

1.  Banners   [Top]

Banners are not allowed on the Marketplace (Commission resolution, 7/28/87  2/19/87).

2.  Bicycle Riding   [Top]

Prohibited except as specifically allowed by the Commission (Burlington Code of Ordinances, Section 63).

3.  Burlington Business Association   [Top]

The B.B.A. includes members from not only retail establishments, but also from a variety of commercial and professional interests represented in the downtown. Its members include Marketplace business people, as well as any and everyone having an interest in the vitality of the downtown. For more information about its mission, membership, and its various committees, call 8631175.

The B.B.A. holds a monthly membership meeting on the first Thursday of every month at 8:00 A.M. These meetings are very well attended and provide a forum for information as well as a mechanism to "team build" around downtown concerns.

4.  Canopies   [Top]

 Buildings

Each year the Commission may allocate a total amount not to exceed $5,000 from any available capital monies for costs associated with demounting and remounting canopy glass to facilitate special (not routine) building maintenance (e.g., painting, brick work, installation of HVAC equipment). (Commission resolution, 7/12/83.)

 Removal

Building owners may remove the canopy in front of their building after meeting certain protocols. (Commission resolution, 10/26/94)

 Use of Space Beneath

No uses under the canopy are allowed (City Ordinance; 3/16/95). Certain exceptions apply to comer locations.

5.  Commission   [Top]

The Commission consists of nine members, appointed by the Burlington City Council for three year terms. No more than "four of the commissioners [may] be from the same political party." "Two members at all times shall be proprietors or managers of a retail establishment which is within the district and such members need not be residents of Burlington." (All items in this paragraph are from Section 322 of the Burlington City Charter.)

          Purpose

Section 324 of the Burlington City Charter specifically describes the purposes and powers of the Commission. They are, in brief, "to establish, improve and maintain the Church Street Marketplace, for the benefit of the of Burlington, the county and State. Many of the listed powers deal with the Commission's early responsibilities during the planning and construction of the Marketplace. The current relevant powers/purposes include:

  • leasing of space in, below and above the Marketplace upon approval by the City Council
  • appointment of a manager and employees for the operation of the Marketplace
  • contracting of management and maintenance contracts to enable it to carry out its powers
  • issuance of permits for various uses of the Marketplace, including adopting regulations and charging fees for such permits
  • charging rentals and fees for its services and use of space in the Marketplace
  • advertising and promoting the Marketplace "and its activities ... when the commission determines that such advertisement and promotion will promote the prosperity and general welfare of the citizens of the City of Burlington and of the state."

    Meetings

    The Commission meets at least monthly. All meetings are open to the public and participation by Marketplace merchants, property owners, and vendors is encouraged. Anyone may request to be specifically included on the agenda by making the request in writing at least seven days before a Commission meeting.

    Dates, times and locations of all meetings are posted in the Marketplace office and in City Hall in the first floor hallway. The Burlington Free Press publishes a list of all governmental meetings each Monday morning; Commission meetings are listed there as well.

    The City Council requires that each meeting's agenda be posted one week in advance of the meeting, if possible. Minutes of each meeting are prepared soon after the event, and approved at the next regular meeting of the Commission. The originals are retained in permanent binders as required by City Charter and are always available for inspection.

6.  Committees   [Top]

The Commission relies on the work of its several committees, whose members are Marketplace merchants and property owners and interested citizens to advise it on a variety of matters. The standing committees are,

           License Committee

This committee consists of three Marketplace vendors (elected by their peers through a selfnomination procedure), three Marketplace nonvendor merchants (appointed by the Chairperson of the Commission), one property owner and two Commissioners. It advises the Commission on rules regarding Marketplace vending, fee setting, and works with vendor applicants to guide them through the approval process for vendor carts. It also advises the Commission on licensing rules, regulations, and approvals of sidewalk cafes, and the activities which may be licensed by the Marketplace Commission. It meets monthly.

           Marketing Committee

The Promotions Committee develops an annual Marketplace Marketing Plan, which is, in turn, approved by the Marketplace Commission prior to implementation. The Committee then shepherds the Marketing Plan through the year as individual promotions are finetuned.

7.  Common Area Fees   [Top]

Common area fees provide the bulk of funds used by the Commission for the operation, maintenance, and promotion of the Marketplace. The City Charter, Section 326, provides specific instructions on how the fees are levied. Briefly, however, property owners of record in the Marketplace District as of the previous April 1 pay common area fees. The fiscal year begins on July 1. The Commission holds a public hearing, usually in February or March, at which it proposes individual fees and its levying formula for the upcoming fiscal year. After this, the fees are recommended to the City Council. That body then has another public hearing, usually around May 15, on the same issue(s), which it follows with a twelve day grievance period. Finally, on or before June 15, the City Council (again, after a public hearing), levies the fees.

           Payment

Common area fees are paid in four equal installments during the fiscal year: August 15, November 15, March 15, and June 15. Unpaid amounts are subject to an immediate 5% penalty, as well as a 1% additional penalty on the fifteenth of each month following nonpayment. Any payments unpaid on June 30 are turned over to the City Treasurer for collection. The City Treasurer may force a tax sale of the relevant property to enable collection.

           Formula

The current formula is based on ground floor square footage alone with the exception of Burlington Town Center. The approximate charge through FY'01 is $1.94 per square foot.

8.   Deliveries   [Top]

Deliveries are allowed from 7:00 A.M. to 10:30 A.M. Monday through Saturday from Pearl to College Street on the Marketplace. Short term parking is allowed only to load or unload.

9.   District   [Top]

"District" refers to the Marketplace District, the area from which the Marketplace Commission derives common area fees. The District was originally established by the voters of the City upon their approval of the City Charter provisions regarding the Marketplace in August of 1979. The District is currently defined as the area on Church Street between Main and Pearl Streets as well as 80 feet around each corner of the blocks included in the District.

10.  Donations By The Marketplace To Others   [Top]

Not more than one percent of the gross Marketplace budget may be spent by the Promotions Committee on advertising supplemental to events staged by others on the Marketplace, so long as that ' allocation is part of the Marketing Plan (below). No other donations/ contributions to others may be made. (Commission resolution, 10/25/84.)

11.  Electricity   [Top]

Electric Receptacles are for Marketplace approved activities only.

12.  Extensions Into The Public Rightofway (Permanent) [Top]

A Private Use of Public RightofWay report was issued on October 13, 1992. A copy may be obtained in the Marketplace office.

13.  Flags   [Top]

Extended to non profit organizations or to enhance Marketplace sponsored events (Commission Resolution, 3/29/95).

14.  Games   [Top]

No person shall play at ball or any game of chance or skill on the Marketplace (City Ordinance, 11/16/94).

15.  Gateways   [Top]

The chains on the inner blocks, as well as the chains on the Cherry to Pearl Street block, are open from 7:00 to 10:30 A.M. Monday through Saturday (Commission resolutions, 12/ 2/80, 1/11/82, 6/24/83, 7/29/83). Where access must be gained to these areas at other times, provisions may be made by calling the Marketplace office at least twentyfour hours in advance.

Emergency access by bona fide emergency vehicles may be gained at any time. All City emergency vehicles are equipped with appropriate keys and bolt cutters (if time is critical).

16.  Gifts To Marketplace Employees And/Or Commission   [Top]

No employee may accept a gift exceeding $20.00 in accordance with City Policy. The Commission may accept gifts upon specific Commission action at a Commission meeting (Commission resolution; 3/13/81).

17.  Grants   [Top]

No financial grant, donation, or contribution may be requested by anyone acting on behalf of the Commission without prior Commission authorization (Commission resolution, 4/13/ 81).

18.  Information Kiosks   [Top]

The Marketplace maintains Marketplace directories in three kiosks on Church Street; owned and installed by the Marketplace (near City Hall, near the College Street intersection, and in the Cherry to Pearl Street block). All commercial entities on the Marketplace are listed on each kiosk. The Marketplace kiosks are updated twice per year. There is no charge for inclusion in these directories.

          Posters

At least one (and up to three, space permitting) posters for events (other than profit enterprises) which are either for the benefit of a nonprofit or do not show a fee are placed in the kiosks by Marketplace personnel (Commission concurrence, 1/28/82; Commission resolution, 1/1 4/91). Likewise, up to three posters showing menus or other image promotion for Marketplace feepayers may also be placed in Marketplace Kiosks (Marketplace Commission resolution, 1114/91). The posters are placed or removed at least weekly. Political posters are not allowed unless they are for a Marketplace sponsored event such as a debate (Commission resolutions, 9/10/82 and 1/14/91).

19.  LogoUse Of   [Top]

The staff must review any use of the Marketplace logo and may charge a fee for its use (Commission resolution, 1/26/81).

20. Marketing Plan   [Top]

The plan is developed each spring for the upcoming fiscal year beginning July 1. For more information on the Marketing Plan, refer also to the Marketing Committee description in the "Committee"section. 

21. Marketplace news and merchant meeting minutes   [Top]

Purpose.

The Marketplace office mails or delivers a newsletter and monthly merchant meeting minutes all Marketplace merchants, property owners, members of the City Council, the Mayor, local media, and interested others  to inform recipients of activities planned on the Marketplace . Calendar updates, signup sheets for promotions, information about budget and common area fees, and similar items are included to inform those interested in the Marketplace.

Schedule.

The information is delivered by Marketplace staff to merchants or mailed to during the year.  Items of interest can be included by notifying the Marketplace Marketing Director.

Insertions.

Promotional information for Marketplace businesses to offer gifts or discounts to other members of the Marketplace "family" will be included at no charge to the business.

22. Marketplace Merchant Vending   [Top]

Marketplace merchants may vend on the public rightofway for up to ten days per year, using a total of not more than 320 square feet during the course of the year. Sidewalk Sale Days are not counted against the total. A permit is required. To receive a permit, a merchant must inform the Marketplace office of the intent to peddle on a particular day or days and submit a certificate of insurance prior to receiving a permit. There is no charge for the permit, which allows the merchant to set up within the Merchant's storefront, outside the canopy line and six feet from the center of the street.

In the South block of the Marketplace no permit is required but insurance must be on file at the Marketplace office. Contact the Marketplace office for details.

23. Obstruction Of The Sidewalk   [Top]

Obstruction of the sidewalk or roadway for construction or repair is allowed by permit for a fee of $5.00 per week or portion thereof. Permits may only be denied if the activity will conflict with a previously scheduled Marketplace event.

To receive a permit, call the Marketplace office with the anticipated date(s) of the obstruction. The office will prepare an appropriate permit, which will be issued upon payment of the relevant fee and the submission of an appropriate certificate of insurance. (Burlington Code of Ordinances, Section 2731).

24. Office Hours   [Top]

The Marketplace office is located in The Old Firehouse at 135 Church Street,

Immediately north of City Hall. The phone number is 8631648. Fax is 8657252.

The office is open Monday through Friday, 12 noon to 4 p.m. Church Street Marketplace Maintenance Staff are on duty 7 days a week.  Please call for an appointment with a particular staff person or email our office via: <mktplace@together.net>

25. Parking   [Top]

From College to Main Street, parking is allowed on the west side of the street from 5 P.M. to 11 A.M. at all times of the year except during the winter overnight parking ban and during special events.

           ShortTerm Parking for Construction/Renovation

Permits for up to five consecutive business days are issued by the Marketplace office at $5.00 per day to facilitate parking for special property needs (such as construction or occasional maintenance) for up to three vehicles per address (Traffic Commission resolution, 5/3/82. Burlington Code of Ordinance, Section 2068). These nontransferable permits are for vehicles required at the site and stipulate the parking location (either a specific location in the Main to College Street block or loading zones at a specific intersection) and must be used at the specified location. They also stipulate the vehicle model and year. Occasionally a permit bearer may still receive a parking ticket. In that event, the ticket recipient must take the ticket and parking permit immediately to the City Attorney's office (on the ground floor of City Hall) for voiding.

           Permits for a Noncommercial Vehicle in Loading Zones

Anyone needing a permit for a noncommercial vehicle to enable that person to park in designated loading zones for the purpose of making deliveries to Marketplace businesses or property owners may receive such a permit from the Burlington Parking Enforcement office at the Police Department (Traffic Commission resolution, 2/3/93. Burlington Code of Ordinances, Section 2054.1.

           Customer Parking

Marketplace Merchants may obtain a book of Loading Zone Parking permits from the Marketplace office for their customers. There is currently no charge for these permits. These Loading Zone Parking permits issued by a merchant to their customer allow 15 minute parking in a loading zone to pickup merchandise purchased from the merchant.

26. Persons or Organizations Wishing to Set up a Booth for a Noncommercial Purpose   [Top]

Persons or Organizations failing into this category may be assigned a Marketplace vending space, when available, at $2.00 per day. Such persons or organizations may receive no more than four permits per calendar quarter (Marketplace Commission rulesmaking, renewed annually; also Burlington Code of Ordinances, Section 219).

27. Political Candidates   [Top]

Candidates or their organizations may set up a table for not more than ten days per election at no charge. The Commission allows no more than five candidates per day (Commission resolution, 8/27/82).

28. PermitsOther   [Top]

Permits to leaflet, parade, etc. cannot be denied unless they conflict with a previously scheduled Marketplace event (First Amendment of the U.S. Constitution, Burlington Code of Ordinances, Section 275; Commission resolution, 8/27/82). To receive such a permit (called a "Permission to Use Slip"), the applicant needs merely to inform the Marketplace office of the proposed activity. The permit is issued to the applicant with copies sent to the Police Department and to Marketplace maintenance staff.

29. Police, Security   [Top]

The responsibility for policing the Marketplace remains with the Burlington Police Department (6582700).

30. Pedestrian Right Of Way   [Top]

The Pedestrian rightofway is the space nine feet out from all building fronts on Church

Street. This includes the area underneath all the glass canopies and continues where no canopies exist to form a straight line from Pearl Street South to Main Street on all four blocks of the Marketplace (does not include the intersections of Cherry, Bank, or College treets). O PERSON SHALL SIT, LIE DOWN OR OTHERWISE BLOCK IN ANY WAY THE REE FLOW OF PEDESTRIAN TRAFFIC WITHIN THIS DESIGNATED PEDESTRIAN WAY. IT SHALL ALSO BE PROHIBITED TO PLACE ANY ENCUMBRANCE IN THE PEDESTRIAN WAY INCLUDING, BUT NOT LIMITED TO, SANDWICH BOARD SIGNS OR OTHER TYPES OF ADVERTISING.

31. Rollerskating/Rollerblading   [Top]

Also see "Skateboarding." Rollerblading, rollerskating, skateboarding and bicycling are all prohibited on the Marketplace. Violations result in $50 fines. (Burlington Code of Ordinances, Section 2718). (December 14, 1987, Commission resolution).

32. Sidewalk Cafe   [Top]

With the assistance of the License Committee (see "Committees," above), the Commission enters license agreements with abutting restaurant owners for the operation of "sidewalk cafes." The restaurateurs pay annual fees (predicated on rates for each month allowed under the license) to the Marketplace. Each enters an agreement with the Commission which speaks to such items as liability, payment schedules, fees, insurance, and the like (Commission resolutions, 2/25/82, 3/25/83).

33. Signs   [Top]

           OnCanopy

Abutting merchants may place a sign on the Marketplace canopy after receiving a zoning permit, receiving approval for the sign from the Marketplace Commission, and entering a license agreement with the Commission which, in addition to other provisions, calls for the submission and maintenance of an appropriate certificate of insurance. The license agreement lapses after two years, unless renewed. (Burlington Code of Ordinances, Appendix A  Zoning, Section 247.)

           Parallel to Facade

Abutting merchants may place a sign on or parallel to the facade after receiving a zoning permit (Burlington Code of Ordinance, Appendix A  Zoning, Section 247).

           Perpendicular to Facade

Abutting merchants may place a sign perpendicular to the facade of the building after receiving a zoning permit. The zoning permit may only be issued after receipt of written approval of the sign by the Marketplace Commission by the Planning and Zoning Department (Burlington Code of Ordinances, Appendix A  Zoning, Section 247).

           Sandwich Board

Marketplace merchants may utilize a sandwich board sign in front of their business (unless they have either an oncanopy sign or a perpendicular sign, see above), upon approval of the Marketplace Commission. Prior to placing the sign on the Marketplace, the merchant must enter a license agreement with the Marketplace Commission which, in addition to other provisions, calls for the submission and maintenance of an appropriate certificate of insurance. The license agreement lapses after one year, unless renewed. (Burlington Code of Ordinances, Section 215; Commission resolution, 12/10/82.)

In the College to Main Street block of the Marketplace a merchant can use both an oncanopy sign and a sandwich board sign by entering a license agreement (Commission resolutions; 1/26/94). This is the only block of the Marketplace to have this option.

The signs, may be no higher than four feet (measured from the pavement to the top of the sign) nor wider than three feet at their widest point, and no larger than a total eight square feet.

           Walking Sandwich Board Signs

Persons may receive a permit to wear a walking sandwich board sign which measures no larger than six square feet on either face and which hangs no lower than the knees of the person wearing the sign, on application to the Commission (Burlington Code of Ordinances, Section 215). A fee of $30.00 per month or part thereof may be charged for such signs (Commission resolution, 6/14/84).

           Application to the Commission

Oncanopy and sandwich board signs require submission of a letter and drawing showing the sign, including. all colors and types of materials, as well as its precise placement. These items will constitute the application, which will be acted upon at the next regular meeting of the Commission following application.

Skateboarding, Bicycling, Rollerblading

Skateboarding, rollerblading and bicycling are all prohibited (Burlington Code of Ordinances, Section 2718). (December 14, 1987, Commission resolution)

34. Street Entertainers   [Top]

Street musicians and entertainers, except those entertaining for hire by the Commission or as part of a Marketplacesponsored or cosponsored event, must pay a fee and be licensed (Burlington Code of Ordinances, Section 44), and meet certain Marketplace rules and regulations (Commission resolution, 7/12/83). These licenses may be obtained at the Marketplace office.

35. Vendors/Vending   [Top]

With the assistance of the License Committee (see "Committees," above), the Marketplace issues commercial permits for Marketplace Street Vendors, Marketplace Street Artisans( handcrafted items), and Marketplace Street Artists (those who produce art items for immediate sale, such as charcoal artists) on an annual or daily basis. Specific information on rules, regulations, and fees is available from the Marketplace office.

Authority for the administration of the vending program comes primarily from Section 23-15 of the Burlington Code of Ordinances and from annual rules making by the Commission. The fees are set annually by the City Council on or before June 30 for the ensuing fiscal year on recommendation of the Commission.

OTHER QUESTIONS??

Call us at the Marketplace office 863-1648.

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